We forged a strategic alliance with Enactus Guatemala and Pantaleon Corporation. Through this alliance we want to foment entrepreneurship in the Central American region, and simultaneously, focus on a specific problem. We believe that this alliance between corporations and organizations that support entrepreneurs, can be a very interesting and powerful tool to find new solutions to the problems that affect our everyday lives.
The objective of this alliance was to develop a Bootcamp for entrepreneurs working on a venture to make a more efficient usage of water, either in agricultural or residential use. Pomona defines a Bootcamp as an intensive program, less than 1-month duration, in which we work alongside with entrepreneurs whose ventures are in a very early stage, in some ocassions we will also work with ideas.During this intensive program, alongside mentors and facilitators, we work on their business model so it can have a better designed structure.
In these classes, we review different subject, supported from mentors with different expertise. The subjects reviewd are: customer definition, value proposition, marker size, team building, pitching methodology and the basics of impact investing. In addition to learning new subjects, the entrepreneurs are able to grow their contact network, and they also have the opportunity to receive feedback from their fellow entrepreneurs regarding their business model. We use the curriculum designed by Village Cepital, and their peer selection methodology to select the winner.
The event took place started on April 22nd and ended May 13th of 2017. We worked with 12 ventures, represented by entrepreneurs with a very promising future.