Pomona Impact Fund II Announces $1.5 Million Strategic Investment in Fun Crafts International to Support Educational Toy Innovation in El Salvador
Antigua, Guatemala – June 5, 2025 - Pomona Impact Fund II, a leading SME investor focused on investing in the Central American region, proudly announces its investment in Fun Crafts International (“Fun Crafts”), a pioneering educational toy company based in El Salvador. This strategic partnership aims to expand access to high-quality, innovative, and sustainable educational toys that foster creativity and learning for children worldwide.
By leveraging its newly acquired license with Disney and FIFA, this investment will enable Fun Crafts to expand its production capabilities, enhance product development, and continue serving the North, Central, and South American markets.
This investment aligns strongly with Pomona Impact’s mandate to support SMEs in Central America to continue to scale their operations and impact. Through strategic, flexible capital, Pomona helps early-growth businesses address critical financing gaps while delivering measurable social and economic benefits across the region.
Founded in 2019 and managed by Francesco Pitta and Javier Zabaneh, Fun Crafts has been at the forefront of designing and producing engaging toys made of recyclable materials that promote hands-on learning, cognitive development, and problem-solving skills. With a strong commitment to sustainability, cultural relevance, and educational excellence, the company has established itself as a trusted brand among parents, educators, and retailers.
“This investment has allowed us to expand production, generate additional local employment, and distribute our educational toys to more children throughout North and South America. We are excited to continue our partnership with Pomona and are thankful for their support and shared commitment to our mission of creating high-quality, sustainable toys that foster learning while supporting quality job creation in El Salvador,” said Francesco Pitta, Founder & CEO of Fun Crafts International
“We are thrilled to invest in Fun Crafts International and support its mission of enhancing children's learning experiences through play,” said Rich Ambrose, Managing Partner at Pomona Impact. “They have built a strong brand and manufacturing capabilities - with our investment and support we hope to significantly accelerate their rate of growth and access to new markets.”
Pomona Impact Fund II’s investment comes at a crucial moment for Fun Crafts following the Company’s consistent financial and geographic growth - by building on this traction, the Company hopes to scale further by rolling out high quality products in the US and Latin American markets. This investment by Pomona underscores a shared commitment to early childhood education and innovation, reinforcing Fun Crafts International’s position as an emerging producer in the educational toy industry at an international scale.
About Pomona Impact Fund II
Pomona Impact Fund II is a $33 million impact investment fund focused on early-growth businesses across Central America, Mexico, Colombia, and Ecuador. The fund provides flexible capital, including mezzanine debt, to companies in agriculture, basic goods and services, and the digital economy, with the goal of generating meaningful social and environmental impact alongside financial return.
About Fun Crafts International
Based in Olocuilta, El Salvador, Fun Crafts International is a leading manufacturer of wood and MDF products, specializing in educational toys and licensed merchandise. Founded with a passion for craftsmanship and creativity, the company has expanded its reach beyond local markets to export to the United States, Central America, and South America. Fun Crafts holds official manufacturing licenses from major global brands, including Disney and FIFA, underscoring its commitment to quality and compliance with international standards. With a workforce of over 65 employees, the company creates engaging and creative toys using modern production techniques to deliver products that inspire learning.